{"id":23431,"date":"2023-10-20T21:02:46","date_gmt":"2023-10-20T21:02:46","guid":{"rendered":"https:\/\/www.potential.com\/?p=23431"},"modified":"2023-10-24T10:50:44","modified_gmt":"2023-10-24T10:50:44","slug":"complete-guide-how-to-write-a-good-blog-post","status":"publish","type":"post","link":"https:\/\/www.potential.com\/articles\/complete-guide-how-to-write-a-good-blog-post\/","title":{"rendered":"Complete Guide: How to Write a Good Blog Post"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" itemprop=\"image\" class=\"alignnone size-full wp-image-23432\" src=\"https:\/\/www.potential.com\/wp-content\/uploads\/2023\/10\/1.png\" alt=\"blog writing. typing\" width=\"720\" height=\"405\" \/><\/p>\n<p><span data-contrast=\"auto\">Blog posts can be written for various purposes, whether it is to grow a blog\u2019s traffic or to sell a product or service that you offer. Whatever the purpose may be, a good blog post should fulfill it.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Writing a blog post can be an easy task once you get the hang of it. However, if you aren\u2019t there yet, you might need some help in writing a good <\/span><a href=\"https:\/\/www.semrush.com\/blog\/blog-ideas\/\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">blog post<\/span><\/a><span data-contrast=\"auto\"> and we\u2019re here to do that.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">This article will include a complete guide on how to write a good blog post. So stick with us till the end as we discuss some of the steps you can take to create a blog post that stands out from the others.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<p><script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script><br \/>\n<ins class=\"adsbygoogle\" style=\"display: block; text-align: center;\" data-ad-layout=\"in-article\" data-ad-format=\"fluid\" data-ad-client=\"ca-pub-4560705956205775\" data-ad-slot=\"9135581814\"><\/ins><br \/>\n<script>\n     (adsbygoogle = window.adsbygoogle || []).push({});\n<\/script><\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n<h2 style=\"padding-left: 40px;\"><span class=\"TextRun SCXW63908650 BCX8\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW63908650 BCX8\" data-ccp-parastyle=\"heading 2\">1. Choose an Interesting topic<\/span><\/span><span class=\"EOP SCXW63908650 BCX8\" data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;201341983&quot;:0,&quot;335559738&quot;:40,&quot;335559739&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" itemprop=\"image\" class=\"alignnone size-full wp-image-23440\" src=\"https:\/\/www.potential.com\/wp-content\/uploads\/2023\/10\/guide-Blog.png\" alt=\"\" width=\"720\" height=\"236\" \/><\/p>\n<p><span data-contrast=\"auto\">The first step you can take to write a good blog post is to choose a topic that is trending or one that interests you. Choosing a topic that is trending will increase your chances of getting higher traffic. However, it is not always the best practice to choose the most <\/span><a href=\"https:\/\/www.potential.com\/articles\/presentation-skills\/\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">trending topic<\/span><\/a><span data-contrast=\"auto\"> as you\u2019ll have more competition.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">You can choose a topic that you are interested in and knowledgeable about to make the process of writing better for yourself.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">If you can manage to choose a topic that interests you and has less competition, the chances of your blog post getting ranked higher increase. Having a brainstorming session can help if you are facing trouble coming up with a topic idea.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">If Brainstorming doesn\u2019t work for you then here are some blog post ideas to help you get started. Remember that choosing a topic is the first step and the most important one because it will set the ground for what you\u2019re going to write. So choose carefully.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2 style=\"padding-left: 40px;\"><strong>2. Understand the Audience \u00a0<\/strong><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" itemprop=\"image\" class=\"alignnone size-full wp-image-23447\" src=\"https:\/\/www.potential.com\/wp-content\/uploads\/2023\/10\/2-2.png\" alt=\"target audience\" width=\"720\" height=\"236\" \/><\/p>\n<p><span data-contrast=\"auto\">After you\u2019ve decided on a title for your blog post, the next thing you can do is try to identify your target audience. Target audience usually means the audience that your blog post can be helpful for.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Figuring out the <\/span><a href=\"https:\/\/www.potential.com\/articles\/guide-to-precise-target-audience-analysis-with-online-surveys\/\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">target audience<\/span><\/a><span data-contrast=\"auto\"> of your blog post can help you make content that helps the reader in some way. Addressing the pain points of the readers and providing them with solutions can lead to a great blog post. If the audience doesn\u2019t feel like they\u2019re getting anything from your blog post, why would they consider reading it?<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Think of it this way, let\u2019s say you\u2019re writing an article on \u201cThe Best Juice Bars in Amsterdam\u201d. This article will mostly be helpful for the people that are living in Amsterdam and the people that are planning to go to Amsterdam. These two groups of people will be your target audience.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Conducting audience research can be a great way to understand how these people talk and what specific word choices they use in their daily lives. You can then use this style of talking in your blog post when you\u2019re telling them about all the good bars that are located in the city.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2 style=\"padding-left: 40px;\"><strong>3. Research Information and take notes\u00a0<\/strong><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" itemprop=\"image\" class=\"alignnone size-full wp-image-23448\" src=\"https:\/\/www.potential.com\/wp-content\/uploads\/2023\/10\/3-1.png\" alt=\"notes, information\" width=\"720\" height=\"236\" \/><\/p>\n<p><span data-contrast=\"auto\">Conducting thorough research on the topic of your choosing can be the most time-consuming step. But it\u2019ll be worth it if you can gather enough information to use in the content of your blog post. You can research on Google or take a look at your <\/span><a href=\"https:\/\/www.potential.com\/articles\/5-interesting-tips-to-improve-your-content-marketing-plans-in-2020\/\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">competitor&#8217;s content<\/span><\/a><span data-contrast=\"auto\">.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Just make sure that you research from reliable sources since you\u2019ll be using this information in your content. You can also try to improve on what\u2019s already out there to make the content of your blog post better than others.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">One thing that you should keep in mind is not to use the content that you researched directly in yours. It will be considered plagiarism and will negatively affect your blog post. However, if there\u2019s a piece of information that you want to add to your blog post, you must mention the source along with it.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Taking notes while doing your research can be a great way of organizing all your findings. This is why having a notepad beside you when researching is always a good idea.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<p><script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script><br \/>\n<ins class=\"adsbygoogle\" style=\"display: block; text-align: center;\" data-ad-layout=\"in-article\" data-ad-format=\"fluid\" data-ad-client=\"ca-pub-4560705956205775\" data-ad-slot=\"9135581814\"><\/ins><br \/>\n<script>\n     (adsbygoogle = window.adsbygoogle || []).push({});\n<\/script><\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n<h2 style=\"padding-left: 40px;\"><strong>4. Start Writing your Blog Post\u00a0<\/strong><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" itemprop=\"image\" class=\"alignnone size-full wp-image-23449\" src=\"https:\/\/www.potential.com\/wp-content\/uploads\/2023\/10\/4-1.png\" alt=\"writing a blog\" width=\"720\" height=\"236\" \/><\/p>\n<p><span data-contrast=\"auto\">Now that you\u2019ve gathered all the information you\u2019re going to need to write your blog post. It is time to start writing it.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">A blog post usually starts with an introduction, then comes the body and the conclusion. Try to write a compelling introduction so you can hook your readers into reading the content of your blog post. If the introduction (the very first part of your blog post) is boring, how can you expect the reader to continue reading it till the end?<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">When writing a blog post, the rule of thumb is to use a conversational tone. Writing how you talk can make the reader feel like they\u2019re having a conversation with you. This will make your <\/span><a href=\"https:\/\/www.potential.com\/articles\/5-reasons-you-need-an-effective-content-marketing-strategy\/\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">content engaging<\/span><\/a><span data-contrast=\"auto\">.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Apart from this, a good blog post is always easy for the reader to skim through. Try keeping your sentences and paragraphs concise and to the point. You can also use bullet points when listing and adding subheadings to the headlines. Doing these things can increase the readability of your blog post.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">To make it easier for the reader to understand your point, you can add examples where needed.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">And lastly, summarize all that you\u2019ve discussed in the blog post and write a couple of lines in the conclusion. Remember that the conclusion is the crux of the whole content, so try to encapsulate everything when writing it.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2 style=\"padding-left: 40px;\"><strong>5. Optimize it for SEO\u00a0<\/strong><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" itemprop=\"image\" class=\"alignnone size-full wp-image-23450\" src=\"https:\/\/www.potential.com\/wp-content\/uploads\/2023\/10\/5.png\" alt=\"SEO\" width=\"720\" height=\"236\" \/><\/p>\n<p><span data-contrast=\"auto\">Getting ranked in search engines requires the content to be optimized for SEO. Once you\u2019ve written your blog post, you need to do a couple of things to ensure it\u2019s visible to the readers when they search for it.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Keywords are used in the title, headings, and content of the blog posts to make them visible to users when they search for something related to it in search engines. You can conduct keyword research to find highly searched keywords related to your blog post. Then incorporate these in its content.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Note:<\/span><\/b><span data-contrast=\"auto\"> Try not to add too many keywords to your blog post as it counts as keyword stuffing and can affect the SEO of your blog post negatively.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Search engines don\u2019t like duplicate or plagiarized content. Plagiarism, if found can have negative impacts on the SEO of your blog post. These impacts include de-ranking in SERPS and even the blog post getting taken down, depending on the amount of plagiarism found.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Plagiarism can occur accidentally in your blog post as there is an abundance of information about everything on the internet about everything. Sometimes the content you put out can be similar to one that is already available on the internet. This becomes a classic case of plagiarism in the eyes of search engines.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">So it\u2019s important to check if your blog post has plagiarism before publishing it. The only method to check if there\u2019s any plagiarized content in your blog post is to use a <\/span><a href=\"https:\/\/www.editpad.org\/tool\/plagiarism-checker\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">free plagiarism check<\/span><\/a><span data-contrast=\"auto\"> tool online. These tools take a few seconds to check the content through huge online databases and reveal if your content is matching to some source.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2 style=\"padding-left: 40px;\"><strong>6. Add Visuals<\/strong><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" itemprop=\"image\" class=\"alignnone size-full wp-image-23452\" src=\"https:\/\/www.potential.com\/wp-content\/uploads\/2023\/10\/6-1.png\" alt=\"visual\" width=\"720\" height=\"236\" \/><\/p>\n<p><span data-contrast=\"auto\">Believe it or not visuals are a great part of content marketing strategy. According to <\/span><a href=\"https:\/\/optinmonster.com\/blogging-statistics\/\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">Optinmonster<\/span><\/a><span data-contrast=\"auto\">, Articles with images get 94% more views as opposed to those with no visuals.<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Adding visuals to your blog post can be a great way for it to capture the reader\u2019s attention. It doesn\u2019t take the reader much time to decide whether they want to read the blog post or just hit the back button in their browser. This is where visuals come in clutch. If the reader finds an eye-catching visual incorporated into your content, it can raise their curiosity.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Remember to compress the size of the image that you\u2019re going to be using in the content of your blog post. This can contribute to making the webpage of your blog post load faster for the reader, leading to a better user experience.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">If you\u2019re struggling to find royalty-free images, you can use a stock image too. However, it requires you to provide a source for the image.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2 style=\"padding-left: 40px;\"><strong>7. Proofread and Edit\u00a0<\/strong><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" itemprop=\"image\" class=\"alignnone size-full wp-image-23454\" src=\"https:\/\/www.potential.com\/wp-content\/uploads\/2023\/10\/7-1.png\" alt=\"proofread and edit\" width=\"720\" height=\"236\" \/><\/p>\n<p><span data-contrast=\"auto\">The last thing you can do after you\u2019re done with everything is proofread the blog post to find any errors that might\u2019ve been overlooked while writing it.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Grammatical, spelling, and punctuation mistakes can make the text look amateurish. It is recommended to look for them in the proofreading session and fix them if you find any. Along with these, you can also look for tone mistakes.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">A good blog post requires the content to have a consistent tone throughout. Tone mistakes can ruin the flow of the blog post. If you find tone errors in the content while proofreading, then don\u2019t worry as there\u2019s a perfect remedy available for it.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">A <\/span><a href=\"https:\/\/www.paraphraseonline.io\/\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">free paraphrasing tool<\/span><\/a><span data-contrast=\"auto\">\u00a0 can be used to fix any mistakes occurring in the tone of the content by choosing from the given modes. Simply copy and paste the text that isn\u2019t reflecting the overall tone of the content, and select the mode you want it to give an output in. i.e. Formal mode to make the tone of the text formal. Hit \u201cparaphrase\u201d and Voila, you\u2019ve got the text in your desired tone.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<p><script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script><br \/>\n<ins class=\"adsbygoogle\" style=\"display: block; text-align: center;\" data-ad-layout=\"in-article\" data-ad-format=\"fluid\" data-ad-client=\"ca-pub-4560705956205775\" data-ad-slot=\"9135581814\"><\/ins><br \/>\n<script>\n     (adsbygoogle = window.adsbygoogle || []).push({});\n<\/script><\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n<h2 aria-level=\"3\"><strong>Conclusion\u00a0<\/strong><\/h2>\n<p><span data-contrast=\"auto\">Once you understand how it is done, writing a blog post is a simple task. This article includes some steps that will help you write a good blog post without the need to ask for help.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Blog posts can be written for various purposes, whether it is to grow a blog\u2019s traffic or to sell a product or service that you offer. Whatever the purpose may be, a good blog post should fulfill it.\u00a0 Writing a blog post can be an easy task once you get the hang of it. However, [&hellip;]<\/p>\n","protected":false},"author":89,"featured_media":23432,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,154],"tags":[],"class_list":["post-23431","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles","category-educate"],"_links":{"self":[{"href":"https:\/\/www.potential.com\/wp-json\/wp\/v2\/posts\/23431","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.potential.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.potential.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.potential.com\/wp-json\/wp\/v2\/users\/89"}],"replies":[{"embeddable":true,"href":"https:\/\/www.potential.com\/wp-json\/wp\/v2\/comments?post=23431"}],"version-history":[{"count":3,"href":"https:\/\/www.potential.com\/wp-json\/wp\/v2\/posts\/23431\/revisions"}],"predecessor-version":[{"id":23462,"href":"https:\/\/www.potential.com\/wp-json\/wp\/v2\/posts\/23431\/revisions\/23462"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.potential.com\/wp-json\/wp\/v2\/media\/23432"}],"wp:attachment":[{"href":"https:\/\/www.potential.com\/wp-json\/wp\/v2\/media?parent=23431"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.potential.com\/wp-json\/wp\/v2\/categories?post=23431"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.potential.com\/wp-json\/wp\/v2\/tags?post=23431"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}