{"id":22761,"date":"2023-03-14T22:24:52","date_gmt":"2023-03-14T22:24:52","guid":{"rendered":"https:\/\/www.potential.com\/?p=22761"},"modified":"2025-03-25T20:33:23","modified_gmt":"2025-03-25T20:33:23","slug":"is-a-career-as-a-travel-agent-right-for-you","status":"publish","type":"post","link":"https:\/\/www.potential.com\/articles\/is-a-career-as-a-travel-agent-right-for-you\/","title":{"rendered":"Is a Career as a Travel Agent Right for You?"},"content":{"rendered":"<div id=\"attachment_22764\" style=\"width: 730px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-22764\" itemprop=\"image\" class=\"wp-image-22764 size-full\" src=\"https:\/\/www.potential.com\/wp-content\/uploads\/2023\/03\/Blog-post-1.png\" alt=\"career as a travel agent \/ map \/ travel\" width=\"720\" height=\"405\" \/><p id=\"caption-attachment-22764\" class=\"wp-caption-text\">Source: <a href=\"https:\/\/unsplash.com\/photos\/qoAIlAmLJBU\" target=\"_blank\" rel=\"noopener\">Unsplash<\/a><\/p><\/div>\n<p><span style=\"font-weight: 400;\">Starting a career as a travel agent sounds like a lot of work\u2014work that won\u2019t pay off because everyone is booking online. However, not only is that incorrect, it could also prevent you from finding the career of your dreams. Is becoming a travel agent right for you? Let\u2019s find out.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><strong>What is a Travel Agent?\u00a0<\/strong><\/h2>\n<p><span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;A travel agent is someone who specializes in planning and booking vacation packages for clients. They can book airfare, hotels, car rentals, cruises, and other travel activities. A travel agent can also offer advice on what to do at a destination and ways to enjoy a trip. For instance, If you're planning an RV trip, you may also want to visit Area Guides to find a list of RV parks in the area you're interested in. A travel agent can help you with all the other aspects of your trip.&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:897,&quot;3&quot;:{&quot;1&quot;:0},&quot;10&quot;:1,&quot;11&quot;:4,&quot;12&quot;:0}\" data-sheets-textstyleruns=\"{&quot;1&quot;:0}\uee10{&quot;1&quot;:345,&quot;2&quot;:{&quot;5&quot;:1}}\uee10{&quot;1&quot;:357}\">A travel agent is someone who specializes in planning and booking vacation packages for clients. They can book airfare, hotels, car rentals, cruises, and other travel activities. A travel agent can also offer advice on what to do at a destination and ways to enjoy a trip. For instance, If you&#8217;re planning an RV trip, you may also want to visit <a href=\"https:\/\/areaguides.net\/\" target=\"_blank\" rel=\"noopener\">Area Guides<\/a> to find a list of RV parks in the area you&#8217;re interested in. A travel agent can help you with all the other aspects of your trip.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><strong>What Does a Travel Agent Do?\u00a0<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Travel agents are responsible for researching and arranging travel packages for customers who are interested in booking them. They help clients choose flight and hotel options that best fit their travel plans. They will also help with travel insurance and provide great travel tips.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Their typical duties include:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Marketing the business and their packages<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Creating or preparing promotional materials<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Answering customer queries and dealing with complaints<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Providing advice about passports, visas, and vaccinations\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Managing budgets for themselves and clients<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Maintaining financial and statistical records<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Meeting profit and sales targets every quarter<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Recruiting, training, onboarding, and supervising staff<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Planning vacations and their own schedule<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Selling insurance and holiday packages<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Travel agents may have additional duties if they\u2019re hired as freelancers. Freelancers have to run and manage their own businesses, which includes tasks like invoicing and preparing taxes.<\/span><\/p>\n<p><strong>Travel agents can also automate the above task with the help of\u00a0<a href=\"https:\/\/www.salesmate.io\/travel-crm\/\" target=\"_blank\" rel=\"noopener noreferrer\" data-auth=\"NotApplicable\" data-safelink=\"true\" data-linkindex=\"2\">travel CRM<\/a>, which simplifies tasks and automates them for greater efficiency.\u00a0<\/strong><\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<p><script src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\" async=\"\"><\/script><br \/>\n<ins class=\"adsbygoogle\" style=\"display: block; text-align: center;\" data-ad-layout=\"in-article\" data-ad-format=\"fluid\" data-ad-client=\"ca-pub-4560705956205775\" data-ad-slot=\"9135581814\"><\/ins><br \/>\n<script>\n     (adsbygoogle = window.adsbygoogle || []).push({});\n<\/script><\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n<h2><strong>Who Employs Travel Agents?<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Tour operators, cruise lines, and package holiday operators are the typical employers of travel agents. Most agents enter the profession as a consultant or a clerk and eventually move into managerial positions. Independent agents may join a travel consortium or a host agency.<\/span><\/p>\n<h3><strong>What Are Travel Consortiums?\u00a0<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">A travel consortium is a collective of travel agencies, host agencies, and travel advisors that combine resources. This is done to increase their buying potential, commission levels, and benefits. They offer agents marketing, technology, training, education, and high commissions.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To join a travel consortium, agents need to reach a specific threshold with their preferred suppliers. They also have to pay a fee and shouldn\u2019t need any back-end bookkeeping support. People who know how to <\/span><a href=\"https:\/\/www.potential.com\/articles\/5-important-reasons-why-teamwork-matters\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">work well as a team<\/span><\/a><span style=\"font-weight: 400;\"> are more likely to thrive in a travel consortium.\u00a0<\/span><\/p>\n<h3><strong>What Are Travel Host Agencies?<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">A host agency to a travel agent is akin to what a real estate brokerage is to a real estate agent. Host agencies give travel agents access to better commissions, marketing and tech tools, and supplier relations. The most common business model for a host agency is a commission split.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This sounds a lot like a host agency, but the difference in the threshold for joining is a lot lower. The minute you start your career as a travel agent is the second you can apply for an agency. Another difference is that host agencies often make up a small part of any travel consortium.<\/span><\/p>\n<p><a href=\"https:\/\/www.parksavers.com\/best-travel-host-agency\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Joining the right travel host agency<\/span><\/a><span style=\"font-weight: 400;\"> when working as a travel agent can make all the difference in your success in the field. If you want to go this route, you\u2019ll need to do your research.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><strong>What Qualifications or Training Do Travel Agents Need?<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Travel agents don\u2019t technically need a degree to be employed as agents. However, a degree in travel, languages, tourism, business studies, leisure, or management could give them an advantage. Previous experience in retail, sales, hospitality, or travel is also preferred.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A great employer will train you on-site, but it isn\u2019t guaranteed. That\u2019s why it\u2019s a good idea to take an optional course that gets you up to speed. That experience improves your hiring chances.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To promote <\/span><a href=\"https:\/\/www.potential.com\/articles\/7-tips-achieving-career-success\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">career success<\/span><\/a><span style=\"font-weight: 400;\">, travel agents need commercial awareness, numerical ability, good interpersonal skills, verbal communication skills, and the ability to speak multiple languages.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To start a career as a travel agent, you need to get accredited via an accreditation number. This process looks different depending on who or what organization they\u2019re employed with.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When a travel agent joins the industry, they have 5 options:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Get their own accreditation number and work independently<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Get their own accreditation number and join a travel consortium<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Join a host agency and use the host agency\u2019s accreditation number<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Be employed by a travel franchise that requires agents to use their own numbers<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Be employed by a travel franchise that gives agents a new number<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">The accreditation you receive also depends if your business or your employer\u2019s business is cruise or airline-focused. <\/span><a href=\"https:\/\/hostagencyreviews.com\/blog\/travel-agency-accreditation\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">This article<\/span><\/a><span style=\"font-weight: 400;\"> can help you make more sense of this system.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><strong>What is a Travel Agent&#8217;s Career Outlook?<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">It\u2019s assumed that there\u2019s no point in starting a career as a travel agent thanks to the internet. While the internet does give clients access to booking information, there\u2019s still a high demand for travel agents. In fact, the <\/span><a href=\"https:\/\/www.bls.gov\/ooh\/sales\/travel-agents.htm\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">job outlook for travel agents is 20%<\/span><\/a><span style=\"font-weight: 400;\">, much faster than average.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This job outlook is reported for the following reasons:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Air ticket sales <\/span><a href=\"https:\/\/www2.arccorp.com\/about-us\/newsroom\/2021-news-releases\/august-u.s.-travel-agency-air-ticket-sales-increase-328-year-over-year\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">went up by 328% year over year<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">75% of Americans would <\/span><a href=\"https:\/\/cluballiance.aaa.com\/public-affairs\/press-release?rdl=www.midatlantic.aaa.com&amp;Id=1622eb5a-950b-4b8e-9b43-0e8cd51b5976\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">consider working with an agent to plan their vacations<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">46% feel that <\/span><a href=\"https:\/\/cluballiance.aaa.com\/public-affairs\/press-release?rdl=www.midatlantic.aaa.com&amp;Id=1622eb5a-950b-4b8e-9b43-0e8cd51b5976\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">working with a travel agent adds value to their trip<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Americans spend <\/span><a href=\"https:\/\/advertising.expedia.com\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">23 hours on average booking flights by themselves<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">There are only <\/span><a href=\"https:\/\/www.asta.org\/docs\/default-source\/testimony-filings\/2020\/10-26-20-asta-comments-re-ic-status.pdf\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">40,000 engaged independent<\/span><\/a><span style=\"font-weight: 400;\"> and <\/span><a href=\"https:\/\/www.bls.gov\/oes\/current\/oes413041.htm\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">31,190 employed travel agents<\/span><\/a><span style=\"font-weight: 400;\"> in the United States, but <\/span><span style=\"font-weight: 400;\">2.38 billion domestic and international flights<\/span><span style=\"font-weight: 400;\"> are taken yearly.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">As you can see, there simply aren\u2019t enough travel agents to meet demand. If every agent served half the number of flights, each agent would have to complete 16,736 flights a year. As that isn\u2019t possible, we need more professionals to train and become quality travel agents.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If a travel agent can prove that their services save the customer time and money, they\u2019ll have plenty of customers. The most difficult part of this role is marketing your own services.<\/span><\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<p><script src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\" async=\"\"><\/script><br \/>\n<ins class=\"adsbygoogle\" style=\"display: block; text-align: center;\" data-ad-layout=\"in-article\" data-ad-format=\"fluid\" data-ad-client=\"ca-pub-4560705956205775\" data-ad-slot=\"9135581814\"><\/ins><br \/>\n<script>\n     (adsbygoogle = window.adsbygoogle || []).push({});\n<\/script><\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n<h2><strong>How to Know if You Should Start a Career as a Travel Agent<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">It\u2019s clear that becoming a travel agent is still possible in our modern technological world. But how can you know if starting a career as a travel agent is right for you? Here\u2019s how.<\/span><\/p>\n<h3><strong>1. You Want Flexibility and Mobility<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Providing flexible work hours is a surefire way to <\/span><a href=\"https:\/\/www.potential.com\/articles\/11-small-but-important-ways-to-make-your-employees-lives-easier\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">make employees happier<\/span><\/a><span style=\"font-weight: 400;\">, and travel agents always get that benefit. Since your primary role is to sell tickets and tour packages, it doesn\u2019t matter when or where you do it. Any travel agent could complete their tasks from a computer.<\/span><\/p>\n<h3><strong>2. You Want More Travel Opportunities<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Clients want to hire travel agents that know what they\u2019re talking about. As an agent, you\u2019re basically required to take your skills on the road. If you work for a travel franchise, many of your expenses are paid for. If not, many destinations and hotels offer discounts to travel agents.<\/span><\/p>\n<h3><strong>3. You Want to Become Your Own Boss<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Travel agents, if they work as independent contractors, can be their own bosses. While this path can be difficult to navigate, it isn\u2019t that much more risky than being an employee. Your income may be tight as a freelancer, especially when you start, but you can\u2019t be fired or laid off.<\/span><\/p>\n<h3><strong>4. You Want Limitless Earning Potential<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">On average, travel agents make $40,000 a year, but even in a traditional agent role, they can <\/span><a href=\"https:\/\/www.ziprecruiter.com\/g\/Highest-Paying-Travel-Agent-Jobs\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">make as high as $75,000 per year<\/span><\/a><span style=\"font-weight: 400;\">. But as a freelancer, your earning potential is virtually limitless. Freelance travel agents could make 6 figures or more if they\u2019re popular enough.<\/span><\/p>\n<h3><strong>5. You Want a Variety of Job Options<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">While it\u2019s true that travel agents primarily book flights for customers, they can choose which niche to serve. For example, you can become an <\/span><a href=\"https:\/\/africantravelinc.com\/content\/african-travel-university\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">African travel specialist<\/span><\/a><span style=\"font-weight: 400;\">, specifically book for cruise ship lines, or specialize in American vacations or theme parks, such as Disney World.<\/span><\/p>\n<h3><strong>6. You Want to Start Right Away<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Unlike many other careers, you don\u2019t need specialty training to become a travel agent. So if you\u2019re looking to jump into a new role right away, becoming a travel agent is a great option. You can also obtain accreditation for free through a travel franchise (but not if you&#8217;re independent).<\/span><\/p>\n<h3><strong>7. You Want to Work Part-Time<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Travel agents are easily able to work part-time and keep their primary jobs. The job is versatile enough that you can set your own hours around your other full-time role. This is great for a travel-specific role, as you\u2019ll still have money coming in during off-seasons or travel slumps.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><strong>How to Know if You Shouldn\u2019t Start a Career as a Travel Agent<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">For all its positives, becoming a travel agent also comes with some pitfalls. Don\u2019t forget to consider the negatives, or you could end up in a job you hate. Here are 5 negatives to consider.<\/span><\/p>\n<h3><strong>1. You Don\u2019t Want a Demanding Job<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">While travel agents benefit from flexibility and mobility, they also have to deal with demanding clients. That\u2019s the catch-22 of freelancing. Many clients will expect you to be available on a 24\/7 basis. This can get complicated if you market your services to multiple international time zones.\u00a0<\/span><\/p>\n<h3><strong>2. You Don\u2019t Want Poor Job Security<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">According to Gallup, <\/span><a href=\"https:\/\/www.gallup.com\/workplace\/389807\/top-things-employees-next-job.aspx\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">53% of employees want job security<\/span><\/a><span style=\"font-weight: 400;\"> in their next role. If you\u2019re a part of that statistic, then starting a career as a travel agent may not be for you. Since customers can easily book a flight themselves, your services aren\u2019t necessary, but you can make it so.<\/span><\/p>\n<h3><strong>3. You Don\u2019t Want to Market Yourself<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Travel agents prove to customers that their services are worthwhile through clever marketing tactics. However, you need to show clients you\u2019re better or different from the competition. This requires a credible online presence, marketing skills, and a decent network of followers.<\/span><\/p>\n<h3><strong>4. You Don\u2019t Want a Customer-Facing Role<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">To sell travel packages and tickets, you need to be a people person. You\u2019ll have to <\/span><a href=\"https:\/\/www.potential.com\/articles\/sales-training-10-ways-to-level-up-in-2022\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">invest in sales training<\/span><\/a><span style=\"font-weight: 400;\"> and negotiation tactics and be pleasant to be around. Constantly being around people can be stressful for some, especially when their livelihood relies on getting a sale.<\/span><\/p>\n<h3><strong>5. You Don\u2019t Want to Stress Over Lawsuits<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Customers may sue travel agents on the grounds of misrepresentation if their trip doesn\u2019t go as planned. This can ruin your reputation and potentially take you out of the travel agent game. Fortunately, you can purchase insurance that protects you from unlawful suits if they occur.<\/span><\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<p><script src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\" async=\"\"><\/script><br \/>\n<ins class=\"adsbygoogle\" style=\"display: block; text-align: center;\" data-ad-layout=\"in-article\" data-ad-format=\"fluid\" data-ad-client=\"ca-pub-4560705956205775\" data-ad-slot=\"9135581814\"><\/ins><br \/>\n<script>\n     (adsbygoogle = window.adsbygoogle || []).push({});\n<\/script><\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n<h2><strong>Wrapping Up<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Thousands of people want to become travel agents to see the world, network with cool people, and be their own bosses. But, starting a career as a travel agent also comes with poor job security and stress. You\u2019ll need to weigh the pros and cons of the role before making a decision.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Starting a career as a travel agent sounds like a lot of work\u2014work that won\u2019t pay off because everyone is booking online. However, not only is that incorrect, it could also prevent you from finding the career of your dreams. Is becoming a travel agent right for you? Let\u2019s find out. &nbsp; What is a [&hellip;]<\/p>\n","protected":false},"author":46,"featured_media":22764,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,158],"tags":[],"class_list":["post-22761","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles","category-careers"],"_links":{"self":[{"href":"https:\/\/www.potential.com\/wp-json\/wp\/v2\/posts\/22761","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.potential.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.potential.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.potential.com\/wp-json\/wp\/v2\/users\/46"}],"replies":[{"embeddable":true,"href":"https:\/\/www.potential.com\/wp-json\/wp\/v2\/comments?post=22761"}],"version-history":[{"count":9,"href":"https:\/\/www.potential.com\/wp-json\/wp\/v2\/posts\/22761\/revisions"}],"predecessor-version":[{"id":24718,"href":"https:\/\/www.potential.com\/wp-json\/wp\/v2\/posts\/22761\/revisions\/24718"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.potential.com\/wp-json\/wp\/v2\/media\/22764"}],"wp:attachment":[{"href":"https:\/\/www.potential.com\/wp-json\/wp\/v2\/media?parent=22761"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.potential.com\/wp-json\/wp\/v2\/categories?post=22761"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.potential.com\/wp-json\/wp\/v2\/tags?post=22761"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}