{"id":22616,"date":"2023-01-26T20:42:12","date_gmt":"2023-01-26T20:42:12","guid":{"rendered":"https:\/\/www.potential.com\/?p=22616"},"modified":"2024-01-26T21:13:46","modified_gmt":"2024-01-26T21:13:46","slug":"how-to-start-a-career-in-the-beauty-industry","status":"publish","type":"post","link":"https:\/\/www.potential.com\/articles\/how-to-start-a-career-in-the-beauty-industry\/","title":{"rendered":"How to Start a Career in the Beauty Industry"},"content":{"rendered":"<div id=\"attachment_22618\" style=\"width: 730px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-22618\" itemprop=\"image\" class=\"wp-image-22618 size-full\" src=\"https:\/\/www.potential.com\/wp-content\/uploads\/2023\/01\/image2.jpg\" alt=\"Beauty industry career, hairdresser\" width=\"720\" height=\"405\" \/><p id=\"caption-attachment-22618\" class=\"wp-caption-text\">Source: <a href=\"https:\/\/unsplash.com\/photos\/FkAZqQJTbXM\" target=\"_blank\" rel=\"noopener\">unsplash<\/a><\/p><\/div>\n<p><span style=\"font-weight: 400;\">If you\u2019re someone who loves to read beauty blogs, dye your hair, or play with makeup, then a career in the beauty industry may be for you. The beauty industry is filled with stable careers that seem to outlast even the harshest recessions. After all, everyone wants to feel beautiful.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To top it off, becoming a cosmetologist is quite easy. While some beauty experts may <\/span><a href=\"https:\/\/www.potential.com\/articles\/10-steps-to-starting-an-mba-course-at-your-dream-school\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">want an MBA<\/span><\/a><span style=\"font-weight: 400;\"> to start their own salon, it isn\u2019t necessary. All you\u2019ll need is a high school diploma and a beauty license to start most careers in the industry. Some specialized careers, like dermatology, require med school. On the other hand, beauty writers don&#8217;t have to go to college at all!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">While your specific beauty career pathway may look different from your peers, there are a few commonalities that appear in all professions. But first, why should you start a career in beauty?<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><strong>3 Reasons to Consider a Career in the Beauty Industry<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Whether you want to <\/span><a href=\"https:\/\/avedainspiregreatness.com\/services\/avondale-services\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">become a hair stylist<\/span><\/a><span style=\"font-weight: 400;\"> or an esthetician, there are plenty of reasons to start a career in the beauty industry.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here\u2019s why you should train to be a part of this industry.<\/span><\/p>\n<h3><strong>1. Many Beauty Professions are in High Demand<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">The <\/span><a href=\"https:\/\/www.bls.gov\/ooh\/personal-care-and-service\/barbers-hairstylists-and-cosmetologists.htm\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">U.S. Bureau of Labor Statistics<\/span><\/a><span style=\"font-weight: 400;\"> gives barbers, hair stylists, and cosmetologists a job outlook rate of 11%, which is much faster than average. Other careers, like estheticians, <a href=\"https:\/\/facialplasticsurgeryinstitute.com\/\" target=\"_blank\" rel=\"noopener\">cosmetic surgeons<\/a>, massage therapists, and laser hair removal technicians, are also in high demand.<\/span><\/p>\n<h3><strong>2. Beauty Professionals Have High Satisfaction Rates<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">A <\/span><a href=\"https:\/\/www.tinypulse.com\/2015-tinypulse-best-industry-ranking-report\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">TINYpulse study<\/span><\/a><span style=\"font-weight: 400;\"> that surveyed over 30,000 employees found that 79% of hairdressers and beauticians rate the job satisfaction as high. The same study showed that hairdressers and beauticians deal with lower stress levels, especially if their work environment is usually calm.<\/span><\/p>\n<h3><strong>3. The Beauty Industry is Varied and Flexible<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Beauty professionals aren\u2019t tied to one job, state, or career choice. Their expertise can be found in nearly any industry because it\u2019s so people-focused. Beauty professionals are allowed to build their lifestyle around their careers or stay in one place, which is possible due to high job security.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Depending on what career you choose, your job could be high paying. Dermatologists can make over $200,000 a year, whereas freelance hair stylists could make $100,000 from a home salon.<\/span><\/p>\n<hr \/>\n<p><script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script><br \/>\n<ins class=\"adsbygoogle\" style=\"display: block; text-align: center;\" data-ad-layout=\"in-article\" data-ad-format=\"fluid\" data-ad-client=\"ca-pub-4560705956205775\" data-ad-slot=\"9135581814\"><\/ins><br \/>\n<script>\n     (adsbygoogle = window.adsbygoogle || []).push({});\n<\/script><\/p>\n<hr \/>\n<h2><strong>How to Know if the Beauty Industry is Right for You<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">While the beauty industry has plenty of worthwhile career choices, that won\u2019t mean you\u2019ll excel there.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are some general characteristics you\u2019ll need to be successful in the beauty industry.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h3><strong>Creativity<\/strong><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">The beauty industry is full of creative careers, from hairdressers to writers. A good beauty professional can <\/span><a href=\"https:\/\/www.potential.com\/articles\/creative-thinking\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">bring their client\u2019s visions (or their own) to life<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h3><strong>Persistence<\/strong><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Like most creative careers, beauty jobs require a lot of persistence to get ahead. You need to build a loyal client base if you want to secure your spot at the top.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h3><strong>Communication<\/strong><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Many beauty jobs require speaking to clients in person. You\u2019ll need to know how to have a fun conversation and entertain your patrons while you work.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h3><strong>Curiosity<\/strong><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">The beauty trend is associated with fashion trends, and you\u2019ll need to stay on top of them. You should have a strong desire to constantly learn and grow your craft.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h3><strong>Professionalism<\/strong><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Beauty professionals should act like business owners. They should arrive at their appointments on time, stay organized, and treat others with respect.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Although the beauty industry is known for being less stressful than others, every job will bring <\/span><span style=\"font-weight: 400;\">about some frustration. This is especially true if you dislike parts of your job or certain people.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We can all learn to be more patient with people, but consider avoiding front-facing beauty careers if you\u2019re more introverted. Many beauty careers still require speaking to clients, but roles like product developer or tattoo artist are less people-demanding than hair stylists.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><strong>How to Start a Career in the Beauty Industry\u00a0<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">A career in the beauty industry can be fun, exciting, and rewarding. If you want to start the career of your dreams, follow our 3 steps. Keep in mind that some paths are harder than others.<\/span><\/p>\n<h3><strong>1. Explore Your Options<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">To get started in the beauty industry, you\u2019ll need to carve out your own niche. Fortunately, there are hundreds of careers to choose from. Consider what career you\u2019d like to start based on your current skills and preferences. Think of your lifestyle, personal goals, and general interests.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you don\u2019t know where to start, take a look at this chart:<\/span><\/p>\n<table>\n<tbody>\n<tr>\n<td><span style=\"font-weight: 400;\">Career<\/span><\/td>\n<td><span style=\"font-weight: 400;\">School<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Education<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Salary<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Job Outlook<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Eyelash Technician<\/span><\/td>\n<td><span style=\"font-weight: 400;\">25-hour course<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Beauty collage certificate<\/span><\/td>\n<td><span style=\"font-weight: 400;\">$35-$70,000<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Average<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Dermatologist<\/span><\/td>\n<td><span style=\"font-weight: 400;\">9 years<\/span><\/td>\n<td><span style=\"font-weight: 400;\">4-year bachelor\u2019s degree, 5-years medical school<\/span><\/td>\n<td><span style=\"font-weight: 400;\">$200,000<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Low<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Product Developer<\/span><\/td>\n<td><span style=\"font-weight: 400;\">4 years<\/span><\/td>\n<td><span style=\"font-weight: 400;\">4-year marketing degree<\/span><\/td>\n<td><span style=\"font-weight: 400;\">$70-80,000<\/span><\/td>\n<td><span style=\"font-weight: 400;\">High<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Web designer<\/span><\/td>\n<td><span style=\"font-weight: 400;\">4 years<\/span><\/td>\n<td><span style=\"font-weight: 400;\">4-year web design degree<\/span><\/td>\n<td><span style=\"font-weight: 400;\">$70-80,000<\/span><\/td>\n<td><span style=\"font-weight: 400;\">High<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Graphic Artist<\/span><\/td>\n<td><span style=\"font-weight: 400;\">4 years<\/span><\/td>\n<td><span style=\"font-weight: 400;\">4-year design degree<\/span><\/td>\n<td><span style=\"font-weight: 400;\">$60-70,000<\/span><\/td>\n<td><span style=\"font-weight: 400;\">High<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Spa Owner<\/span><\/td>\n<td><span style=\"font-weight: 400;\">N\/A<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Know how to run a business<\/span><\/td>\n<td><span style=\"font-weight: 400;\">$120,000<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Low<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Nail Technician<\/span><\/td>\n<td><span style=\"font-weight: 400;\">300 to 600-hour course<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Beauty collage certificate<\/span><\/td>\n<td><span style=\"font-weight: 400;\">$25-$50,000<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Average<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Hair Stylist<\/span><\/td>\n<td><span style=\"font-weight: 400;\">1 to 2 years<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Beauty collage certificate<\/span><\/td>\n<td><span style=\"font-weight: 400;\">$30-$100,000<\/span><\/td>\n<td><span style=\"font-weight: 400;\">High<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Beauty Writer<\/span><\/td>\n<td><span style=\"font-weight: 400;\">N\/A<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Know how to write<\/span><\/td>\n<td><span style=\"font-weight: 400;\">$30-$150,000<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Average<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">SFX Makeup Artists<\/span><\/td>\n<td><span style=\"font-weight: 400;\">4-week course<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Beauty collage certificate<\/span><\/td>\n<td><span style=\"font-weight: 400;\">$50-$100,000<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Average<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Massage Therapist<\/span><\/td>\n<td><span style=\"font-weight: 400;\">2,200-hour course<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Massage school certificate<\/span><\/td>\n<td><span style=\"font-weight: 400;\">$40-$70,000<\/span><\/td>\n<td><span style=\"font-weight: 400;\">High<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Image Consultant<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Internships<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Intern at a fashion magazine with a portfolio<\/span><\/td>\n<td><span style=\"font-weight: 400;\">$30-$300,000<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Average<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Photographer<\/span><\/td>\n<td><span style=\"font-weight: 400;\">N\/A<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Know how to take photos<\/span><\/td>\n<td><span style=\"font-weight: 400;\">$40-$80,000<\/span><\/td>\n<td><span style=\"font-weight: 400;\">High<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Cosmetic Surgeon<\/span><\/td>\n<td><span style=\"font-weight: 400;\">8 to 9 years<\/span><\/td>\n<td><span style=\"font-weight: 400;\">4-year bachelor\u2019s degree, 4-5 years of medical school<\/span><\/td>\n<td><span style=\"font-weight: 400;\">$210,000<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Average<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Cosmetologist<\/span><\/td>\n<td><span style=\"font-weight: 400;\">9 to 15-month course<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Beauty collage certificate<\/span><\/td>\n<td><span style=\"font-weight: 400;\">$25-$80,000<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Average<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">PR Specialist<\/span><\/td>\n<td><span style=\"font-weight: 400;\">4 years<\/span><\/td>\n<td><span style=\"font-weight: 400;\">4-year marketing degree<\/span><\/td>\n<td><span style=\"font-weight: 400;\">$60-$90,000<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Average<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Esthetician<\/span><\/td>\n<td><span style=\"font-weight: 400;\">260 to 1,000-hour course<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Beauty collage certificate<\/span><\/td>\n<td><span style=\"font-weight: 400;\">$35-$60,000<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Average<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Tattoo Artist<\/span><\/td>\n<td><span style=\"font-weight: 400;\">N\/A<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Know how to draw\/tattoo<\/span><\/td>\n<td><span style=\"font-weight: 400;\">$65-$100,000<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Low<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Model<\/span><\/td>\n<td><span style=\"font-weight: 400;\">N\/A<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Know how to pose\/market<\/span><\/td>\n<td><span style=\"font-weight: 400;\">$30-$500,000<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Low<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Beauty School Instructor<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Various<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Instructors teach based on the certificates they earn<\/span><\/td>\n<td><span style=\"font-weight: 400;\">$40-$70,000<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Average<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span style=\"font-weight: 400;\">* All table information was pulled from the <\/span><a href=\"https:\/\/www.bls.gov\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">U.S. Bureau of Labor Statistics<\/span><\/a><span style=\"font-weight: 400;\"> website<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">The above chart includes all of the most common beauty careers. When considering any career, time spent in school and income should always be considered. However, since the beauty industry is so varied, it\u2019s possible to make a lot of money in traditionally low-paying careers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, beauty writers may start working for less than minimum wage as freelancers, but writers can start raising their rates with experience. The average <\/span><a href=\"https:\/\/www.ziprecruiter.com\/Salaries\/Freelance-Writer-Salary-per-Hour\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">freelance writer rate in the U.S. is $33 an hour, or $63,360 a year<\/span><\/a><span style=\"font-weight: 400;\">. Great writers can easily make 6-figures in their first year.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If time is an issue, consider a similar career in the beauty industry instead. For example, Estheticians and dermatologists both work with the skin, but dermatologists must go to school for 9 years. Estheticians can start working in a salon or independently in less than a year.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Finally, pay attention to the job\u2019s outlook. If you have to spend a lot of money and time in school, you\u2019ll want to choose a stable career. Focus on careers that have an average or high outlook.<\/span><\/p>\n<hr \/>\n<p><script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script><br \/>\n<ins class=\"adsbygoogle\" style=\"display: block; text-align: center;\" data-ad-layout=\"in-article\" data-ad-format=\"fluid\" data-ad-client=\"ca-pub-4560705956205775\" data-ad-slot=\"9135581814\"><\/ins><br \/>\n<script>\n     (adsbygoogle = window.adsbygoogle || []).push({});\n<\/script><\/p>\n<hr \/>\n<h3><strong>2. Learn From the Experts<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">After choosing a career in the beauty industry, it\u2019s time to get educated! If we refer to the table, we see that the education requirements are varied. Many careers don\u2019t have strict requirements, like tattoo artists, models, or photographers, but that doesn\u2019t mean they\u2019re easy to get into.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Tattoo artists must be good artists before they can get an apprenticeship, and learning how to draw takes years. Models can be conventionally beautiful but won\u2019t get anywhere without connections. There\u2019s some degree of work you have to put in, no matter your career choice.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In some cases, the reverse is true. You can become a PR specialist, SFX makeup artist, or graphic artist without formal education. With that said, you\u2019ll still need a great portfolio.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Practice is a prerequisite for any creative field, so it\u2019s a good idea to refine your skills outside of school. For example, you should watch makeup gurus apply makeup, draw in a sketchbook every day, or cut your friend\u2019s hair. Take time out of your day to build up your knowledge base.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">While you\u2019re at it, try a bit of everything before you commit to one profession. You may find you prefer graphic design over web design. Or maybe you\u2019ll discover a new beauty passion.<\/span><\/p>\n<h3><\/h3>\n<h3><strong>3. Market Your Brand<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Even if you don\u2019t want to market your products or services to an international audience, you still need to market. You\u2019re your own brand, and no beauty professional can thrive without clients.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you plan to have a brick-and-mortar shop, you absolutely need a <\/span><a href=\"https:\/\/www.potential.com\/articles\/how-to-turn-a-successful-brick-and-mortar-into-a-thriving-web-presence\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">thriving web presence<\/span><\/a><span style=\"font-weight: 400;\">. In fact, all professionals need to be online, whether they sell their services on the internet or not. If clients look you up online, you\u2019ll want to be the first professional they find in their area. <\/span>Regarding the name, you can use a fictitious business name, also known as a Doing Business As (DBA), when choosing how you&#8217;d like to be known as. This detailed <a href=\"https:\/\/smallbusinesshq.co\/dba-vs-llc\/\" target=\"_blank\" rel=\"noopener\">Small Business HQ<\/a> post outlines the advantages of choosing this option, depending on whether you want to operate a sole proprietorship or start an LLC.<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Here\u2019s how all beauty professionals can market their brands:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Offer customers a preview or a free service<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Use introductory offers, like discounts<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Sign up for Google My Business<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Post frequently on social media<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Run contests that promote shares<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Write blog posts about the beauty industry<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ask and <\/span><a href=\"https:\/\/www.potential.com\/articles\/effective-ways-to-encourage-clients-to-leave-a-testimonial\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">share customer reviews<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Run online or traditional ads<\/span><\/li>\n<\/ul>\n<hr \/>\n<p><script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script><br \/>\n<ins class=\"adsbygoogle\" style=\"display: block; text-align: center;\" data-ad-layout=\"in-article\" data-ad-format=\"fluid\" data-ad-client=\"ca-pub-4560705956205775\" data-ad-slot=\"9135581814\"><\/ins><br \/>\n<script>\n     (adsbygoogle = window.adsbygoogle || []).push({});\n<\/script><\/p>\n<hr \/>\n<p><span style=\"font-weight: 400;\">Building your online presence takes time, but you should work on it now instead of later. If you\u2019re still in school, start building your online following so you have leverage when looking for jobs\/clients. The beauty industry is often a popularity contest. The more you\u2019re seen, the more likely you are to be heard. It\u2019s a big reason why influencer marketing is a lucrative industry.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Speaking of influencer marketing, you can use your following to make some cash while you\u2019re studying. If you attract enough sponsors, you could earn a decent amount of income. Some people earn enough to quit their jobs, but don&#8217;t count on that. These careers are short-lived.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Don\u2019t forget to add a portfolio to your website. Portfolios are one of the best tools in your marketing tool belt. Link to your portfolio on your resume and social media accounts.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you\u2019re someone who loves to read beauty blogs, dye your hair, or play with makeup, then a career in the beauty industry may be for you. The beauty industry is filled with stable careers that seem to outlast even the harshest recessions. After all, everyone wants to feel beautiful.\u00a0 To top it off, becoming [&hellip;]<\/p>\n","protected":false},"author":46,"featured_media":22624,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,158],"tags":[],"class_list":["post-22616","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles","category-careers"],"_links":{"self":[{"href":"https:\/\/www.potential.com\/wp-json\/wp\/v2\/posts\/22616","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.potential.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.potential.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.potential.com\/wp-json\/wp\/v2\/users\/46"}],"replies":[{"embeddable":true,"href":"https:\/\/www.potential.com\/wp-json\/wp\/v2\/comments?post=22616"}],"version-history":[{"count":7,"href":"https:\/\/www.potential.com\/wp-json\/wp\/v2\/posts\/22616\/revisions"}],"predecessor-version":[{"id":23718,"href":"https:\/\/www.potential.com\/wp-json\/wp\/v2\/posts\/22616\/revisions\/23718"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.potential.com\/wp-json\/wp\/v2\/media\/22624"}],"wp:attachment":[{"href":"https:\/\/www.potential.com\/wp-json\/wp\/v2\/media?parent=22616"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.potential.com\/wp-json\/wp\/v2\/categories?post=22616"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.potential.com\/wp-json\/wp\/v2\/tags?post=22616"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}