{"id":20943,"date":"2021-02-15T14:03:14","date_gmt":"2021-02-15T14:03:14","guid":{"rendered":"https:\/\/www.potential.com\/?p=20943"},"modified":"2022-04-07T07:55:06","modified_gmt":"2022-04-07T07:55:06","slug":"marketing-tactics-2021","status":"publish","type":"post","link":"https:\/\/www.potential.com\/articles\/marketing-tactics-2021\/","title":{"rendered":"Marketing Tactics to Grow Your Business in 2021"},"content":{"rendered":"

There\u2019s a reason why people set themselves ambitious goals and resolutions on New Year\u2019s Eve. Something about starting a new calendar year invigorates a person\u2019s enthusiasm to improve their life, don\u2019t you think?<\/p>\n

This renewed drive often spills over into our work lives. I\u2019m sure many entrepreneurs can relate to this notion. So, as we’re now in the new year, we can\u2019t help but feel that the opportunity for a fresh look at existing marketing strategies is just around the corner.<\/p>\n

In this article, I\u2019m going to discuss a few marketing tactics that may help you rethink your current tactics and processes. Many of these are just extensions of what\u2019s become best practice in the digital marketing world<\/a> \u2013 but that doesn\u2019t mean they\u2019re outdated or irrelevant.<\/p>\n

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Often, the most obvious strategies are the ones we never attempt or implement correctly. Read these tactics with an open mind. Think critically about your current marketing tactics as you do so and discuss them with your marketing team after.<\/p>\n

Making one simple change could have significant rewards for your business.<\/p>\n

Ready? Let\u2019s dive in!<\/p>\n

1. Make Your Content Customer-Centric<\/strong><\/h2>\n

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Customer-centricity is something that can be applied to almost all of your business processes. In fact, almost every aspect of your company impacts the customer directly or indirectly.<\/p>\n

The principle of becoming customer-centric means that every strategic or operational decision has to also be seen through the lens of the customer.<\/p>\n

In this section, we\u2019ll be looking specifically at how your content marketing strategy<\/a> can become more attuned to your customer needs.<\/p>\n

Don\u2019t Forget the Basics<\/strong><\/h3>\n

First things first: there\u2019s no need for this new focus on customer-centricity to intrude on other aspects of your content marketing tactics.<\/p>\n

Yes, keyword research is still critical.<\/p>\n

Yes<\/em>, the content must include a mechanism to ease the reader down the sales funnel.<\/p>\n

And yes<\/em>, you have to provide the reader with real, actionable knowledge rather than attack them with an aggressive sales pitch.<\/p>\n

But aside from these marketing 101 concepts, there\u2019s a lot you can do to make your audience feel like you\u2019re meeting them where they need you. Show them that you understand their specific needs. Doing so makes the customer\u2019s journey towards conversion that much easier, buying you enormous amounts of goodwill and loyalty.<\/p>\n

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